et’s start off with, “What is NATO”? What does it stand for? NATO stands for The National Association of Theatre Owners. There is a national level as well as a state level. On the national level, NATO is the leading motion picture theatre trade association in the world which serves the business, legal and technical interests of movie theatre owners in the United States and around the world. And the state and regional units serve as the grassroots of exhibition.
very year state and local governments bring home national concerns and issues that focus on our industry and local theatres. They also are looking for more ways to bring in taxes to make up for deficits in their budgets. These governments may act upon these issues with a lack of knowledge and thereby adversely affect our business. But as a member of your state organization, we can join together to let our positions be known.
ou may be wondering if NATO can help you buy film or intercede on your behalf with film companies. No, NATO cannot individually assist with any member in booking or buying film. However, NATO on both state and national levels is willing to become involved in issues that directly involve or affect the entire industry, for instance the “Window” of time from film to video, the length of trailers, digital cinema, etc. It is also of assistance to those who wish to work with issues in the film buying area. Take for instance the release of first run movies in the smaller, rural markets. A local Montana theatre owner researched within her own company the difference in grosses when a movie was shown in her market area on the first wave, when advertising was strong, to the second wave gross. continued>>
continued>> This helped not only the independents in the market but her own theatres as well when she proved with facts and figures that it did make a difference. Now more prints are made available on the national release to smaller markets.
ou may be thinking that you are just a small time exhibitor who cannot make a difference. It might interest you to know that at the national level 83% of the members have 1-50 screens, 2% have 50 to 100 screens, and 5% have 100+ screens. In our rural region independents are the backbone of motion picture exhibition. It has been said that a snowflake alone can do nothing, but collectively can stop a freeway. We all know a group caries more weight than an individual. And the Rocky Mountain Regional NATO is a group of theatre owners who face the same problems and issues that you do. Together with your help, we can resolve many of them.
ur state units have fought and won on several local tax and legislation issues including tax issues in Montana as well as first amendment rights in Colorado. We ask that you join us. Click on the Membership Link below and fill it out today. Thank you for your time and support.
et’s start off with, “What is NATO”? What does it stand for? NATO stands for The National Association of Theatre Owners. There is a national level as well as a state level. On the national level, NATO is the leading motion picture theatre trade association in the world which serves the business, legal and technical interests of movie theatre owners in the United States and around the world. And the state and regional units serve as the grassroots of exhibition.
very year state and local governments bring home national concerns and issues that focus on our industry and local theatres. They also are looking for more ways to bring in taxes to make up for deficits in their budgets. These governments may act upon these issues with a lack of knowledge and thereby adversely affect our business. But as a member of your state organization, we can join together to let our positions be known.
ou may be wondering if NATO can help you buy film or intercede on your behalf with film companies. No, NATO cannot individually assist with any member in booking or buying film. However, NATO on both state and national levels is willing to become involved in issues that directly involve or affect the entire industry, for instance the “Window” of time from film to video, the length of trailers, digital cinema, etc. It is also of assistance to those who wish to work with issues in the film buying area. Take for instance the release of first run movies in the smaller, rural markets. A local Montana theatre owner researched within her own company the difference in grosses when a movie was shown in her market area on the first wave, when advertising was strong, to the second wave gross. continued>> 
ur state units have fought and won on several local tax and legislation issues including tax issues in Montana as well as first amendment rights in Colorado. We ask that you join us. Click on the Membership Link below and fill it out today. Thank you for your time and support.
